If you’ve ever invested at any time on LinkedIn over the past year, you’ll find it packed with search queries looking for the “best” marketing and customer acquisition programs. Picture if our marketing strategy concentrated on a straightforward practice: Thankfulness instead of another cookie-cutter business messaging strategy ‘filled’ to the brim with buzzwords. Studies reveal that gratitude is a major win-win for both the giver and receiver.
Nevertheless, there’s a caution– it needs to be authentic.
Now what? It’s all well and good to discuss Thankfulness as an idea or a concept. However, it’s just reliable if experimented with intent. Where do we begin?
Gratitude can be practiced at any moment of the day, for any reason at all. If we’re attempting to cultivate a conscious attitude of Thankfulness towards other people, it can assist in having a list. An essential list of names with email addresses or telephone numbers will do (it’s likewise good to have contact helpful info to keep you consistent.) An extra tip is to consist of a photo of the individual on your appreciation list. Just seeing their face triggers feelings and memories and can assist us in letting them know how we feel.
Your appreciation inventory can be broken down by category or what type of gratitude you want to reveal, like people you wish to thank and even a detailed list of individuals you appreciate but have never told.
The goal here is not to ‘develop’ yet another meaningless to-do list product on your limitless list of things to get done. It’s to make straightforward, essential tips for expressing your Thankfulness in an organized manner while bringing an intent to be thankful for the table. Individuals in your life are extraordinary, and you likely have lots that would love to hear something as ‘simple’ as a heartfelt “thank you” or “I was thinking about you recently and …”.
Look for opportunities to thank. However, don’t thank individuals disingenuously. Authentic, sincere thanks are what people remember. Put yourself in their shoes. Remember how it ‘feels’ when YOU get a genuine thank you, you keep in mind. There’s absolutely nothing like it worldwide.
Almost all interaction is digital nowadays. The Covid pandemic accelerated forces that were already changing our world. Globalization, the ever-increasing power of innovation to “connect us” with apps like Zoom, Slack, and Microsoft Teams, and imposed distancing have indicated that it’s more complex than ever to build authentic human connections with prospects, clients, and even individuals we care about and love.
In my experience, writing handwritten ‘thank you’ notes is an effective way to cut through the noise and give individuals a concrete, physical sign of your sincere thanks. Kids nowadays may say that’s old school. However, human beings naturally like to get an acknowledgment that someone went above and beyond sending a text or an email.
Two teachers from the University of Chicago and UT Austin showed that people sending out notes ignored how happily gotten they’d be and overestimated how uncomfortable sending out an actual, concrete letter would be.
Would you please share all the positive feedback, comments, and emails you get from your thankfulness outreach? One day, the group can discuss sending out thank you keeps in mind ideas for other appreciation efforts and positive results. It feels good, and those vibes will influence and inspire the group towards next week’s appreciation campaign. Outcomes will start to substance.
This is a significant point often missed out on and triggers your acts of Thankfulness to become a one-time thing rather than a ‘consistent practice’ ingrained into your business. Share your appreciation stories and how people responded to you.
I like the idea of “Thankful-Thursdays” personally. Folks tend to be in fantastic moods on Thursdays with the weekend fast approaching, and we can build on that by ‘designating’ it as our ‘day’ to send ‘thank you’ notes. Share gratitude with our team and tell stories about how appreciation positively affected your customers’ lives.
Constructing a tribe of thankfulness practitioners not just feels excellent but can cause significant business results. Most of the time, individuals who have focused on appreciation as a top priority tend to have solid and dynamic networks of other great individuals with whom they have deep relationships. How typically have you satisfied someone with an extensive “network,” but they all tend to be shallow relationships?
Seeking out other gratitude specialists is the very best way to grow the effectiveness of your “appreciation marketing strategy greatly.”.
The very best part about the entire appreciation campaign is that in the end, you’ll find it was never about winning more offers or more profits for your business. Expressing Thankfulness is among the most extensive ways of enjoying your life, and any organization results are just the cherry on top. Robust relationships are not just the key to success in a company however the most significant factor in living longer, more fulfilling lives.