New York Sports Betting Proposals Bring Out Big Names, Like Jay-Z and Ben Affleck

What do Jay-Z and Ben Affleck share, besides being connected to 2 renowned entertainers? (That would be Beyonce and Jennifer Lopez, by the way.) Both males are also referenced in bids for New York mobile sports wagering licenses.

This past Friday, the New York State Gaming Commission launched extra information regarding the six propositions it got. In addition to identifying how many platform companies each bid contained, the commission also published copies of each applicant’s submission with proprietary and secret information redacted.

Regarding the solicitation, the state will choose a minimum of 2 platform companies that will deal with a minimum of four sports betting operators. In most circumstances, companies associated with each bid propose serving as platform companies and operators.

Each platform company will pay a $25 million license charge to the state if they are selected. The winning proposition will set the tax rate for the state, with state authorities identifying the last number of individuals.

Awards are expected to be made at some point after Dec. 6.

Enthusiasts, Jay-Z in Empire Mindset

Of the two, Jay-Z has the more active function in a sports betting proposition. He’s tied to a quote sent by Malta-based technology company Kambi that proposes offering Barstool Sportsbook and freshly created Fanatics Sportsbook in the state.

Specifically, Enthusiasts, the online retail giant for sports apparel and product.

Jay-Z, aka Shawn Carter, will have a leadership role by serving as the vice-chairman on the Fanatics Betting & Gaming Board of Directors. In addition, Roc Nation, a home entertainment business Jay-Z founded, is a tactical partner in the endeavor.

Enthusiast Sportsbook’s partnership with Roc Nation offers it the capability to reach brand-new audiences in addition to the tools to amplify its marketing messages and consumer experiences, therefore bringing new clients into the New york city State online betting revenue stream and keeping them there through remarkable engagement chances,” the proposal states.

Word of its interest in sports wagering turned up previously this year when Fanduel reported that Matt King would leave as CEO of FanDuel to assist Enthusiasts in releasing its product.

The New York proposal lists King as Fanatics Sportsbook’s CEO.

Wynn Bets on Affleck-Led Advertising Campaign

Affleck isn’t in a management position. However, he’s a key figure in a 2nd proposition sent by Kambi that includes WynnBET, PointsBet, Empire Resorts, Caesars Sportsbook, and Rush Street Interactive (aka Bet Rivers).

The New York request for applications procedure enabled the same business to use or be associated with several applications.

WynnBET revealed in its part of the proposition that the Academy Acclaimed Affleck would direct and star in a series of tv commercials promoting its mobile app. The project will also feature NBA famous big guy Shaquille O’Neal.

On Sunday, Affleck, who turned 49, was seen at the Wynn Las Vegas resort back in June.

FOX5 reported he was in town shooting at the gambling establishment for a concealed task. Social media outlet Essential Vegas noted O’Neal was on the set, too.

While the Affleck tie-in is mentioned in the New york city bid, it’s most likely to help Wynn in Massachusetts, where legislators consider legislating sports betting. Wynn has a massive resort in the Boston location, and Affleck grew up across from Boston in Cambridge.

About New York City Sports Betting

The six proposals submitted all different function gamers in the US sports betting market, and each deals specific reasons that New York must accept their quote.

Besides Kambi’s two quotes, the other application, including numerous operators and service providers, was a FanDuel-led venture with Bally Bet, BetMGM, and DraftKings. In addition, single propositions were submitted by Canadian-based operators theScore Bet, FOX Bet, and bet365.